How To Pick The Best Words For Your Blog For It To Rank Highly
Did you know that the words you use in your content help readers find and read it? People search for what they want to read online using certain words. These words are called keywords. It is what the readers type to find what they need online. You need to choose the best words for your blog to get the web searchers’ attention.
In order for you to achieve this, you use the following methods:
1. Use Google
You can use Google Trends to help you find search terms. It is a free tool that enables you to search for data on a topic in various ways. It can display the results of trends for a specific time, location, and related subjects.
2. Use Google Ad Key planner
This tool helps advertisers know the words that reach the right audience. It will help you pick words related to your good or service. It also enables you to acquire words relevant to your business. This tool can help you know how a keyword will perform by getting search traffic estimates.
3. Do what competitors are doing
You will need to do a competitor keyword analysis. You need to know which keywords you can apply and the search volume they can acquire. Discover what your competitor’s customers are searching for. You should get them not just for search volumes but also for leads and retention.
Pick your top three competitors and analyze their keywords with popular tools like SEMrush and Ahrefs. You can also analyze the URL and see how it performs. Decide on the words to use. It needs to drive the right customers and search volumes that you can invest in. You should be able to use them to make content that surpasses that of your competitors
4. Use available keyword research tools.
They will help you find keywords that rank with no difficulty and help you make the best content. When picking a keyword tool, you need to consider the following:
- It should give you all the data you need to rank
- It should give simple suggestions
- It should be free enough to make it helpful and affordable to upgrade.
- It should provide you with everything you need without requiring any additional tools or payments.
Some of these tools are Moz, SEMrush, and Ahrefs.
5. Find out the search intent
Search intent is the users’ main goal for using a search Engine. It could be:
- To get information on atopic
- To buy a good or service
- To visit a specific website
If you understand this, you can tailor the keywords to target the right audience. Go to the Search Engine Result Page (SERP) and find out which results stand out on the search results. Study the language used to know what the users want.
6. Study your audience
You need to know your target audience and learn how they search and consume content. You can base your target audience on the following:
- The audience that is converting to the website
- The audience that is likely to use search engines
- The audience that is likely to convert but is not currently doing so.
The next step is empathy mapping. You need to Preempt the customer experience. You need the target audience’s wants, needs, actions, and influences. After this, look for the correct keywords.
7. Make use of longtail keywords.
Longtail keywords are lengthy, easy to understand, and specific. They may not have a high search volume, but they will generate leads and achieve high conversion rates. They have more than three words. They have lower competition, so they are more likely to rank highly. They focus on the intent so they will convert.
Conclusion
Utilize various methods to identify the right keywords for content to rank highly. Try to use a less competitive and less expensive keyword. Use a keyword that will convert and generate leads. Once you have chosen your keyword, include it in both the title and meta description.